Monday, October 6, 2008

Independent Media & Jeff Cohen

This summer I had the opportunity to work for an independent media company in New York City, through the Park school, and Jeff Cohen was actually my intern adviser for the whole summer. He gave me a lot of good feedback throughout my time spent there and he had previously shared his past experience in corporate media with me. He covered a lot of the same information during his class visit. I also had interned with ABC news the previous summer and had gotten a taste of what it meant to work within the constraints of corporate media. I have come to learn the value of independent media through Jeff and through my internship experience. It is exciting how far independent media has come through better technology and the low cost of using multimedia through the internet. Independent has the chance to drive mainstream media in the right direction and as the become more and more popular, I think that mainstream media will either have to change dramatically or it will ultimately become obsolete. I believe that many of us Journalism majors will find us working in the multimedia/online field driven by independent forms of media, rather than corporate or the typical mainstream media. This seems to be a clear direction it is taking.

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